DENIM TRENDS SS14

Celebrating Levi’s® craftsmanship, style and innovative design, the Levi’s® SS14 collection focuses on premium head-to-toe looks in strong blue and white, white on white and pastel colour stories, reflecting laid back Californian style.

WHITE ON WHITE
Making a statement isn’t always about going bright. This season, go white on white. A head-to-toe white outfit is the perfect canvas on which to add colourful accents with accessories. Alternatively, create a futuristic edge by layering with the metallics. This purist colour trend is this season’s must-have look.

PASTELS
Pastels lend a luxuriously soft feel to spring/ summer dressing. If you don’t dare to go all the way with white on white, ease yourself in by pairing white with soft pastels.

BLUES AND WHITES
Blue adds a strong accent to this season’s love affair with white. With a focus on expression and movement, one-of-a-kind pieces including a fine white silk shirt with a statement blue colour-block yoke, a pair of white Levi’s® 501® jeans accented with a dark blue turn up, a retro varsity jacket in butter-soft suede and distressed 501® white shorts.

HOW TO SHOP - DENIM
When shopping for the perfect denim pieces, you only need to remember two things: fit and attitude.

If you’re looking to enhance your shape and feel sexy, hunt out jeans that fit your curves such as the Levi’s® Curve ID and Levi’s® Revel jeans. They make a great starting point for your outfit which you can build your style and wardrobe around. Think crisp white blouse, cropped trucker jacket and stilettos for a cool summer attitude.

If you‘re looking for more of a boyish look, opt for Levi’s® 501® jeans or cut-off shorts. Team with a plain white tee, leather biker jacket and customize your short pockets or hem line for the destruction look that’s big this season too.

THIS SEASON’S JEANS – THE LEVI’S® REVEL
The latest innovation in women’s denim is the Levi’s® Revel. Designed using the highest-quality denim fabric and liquid-shaping technology to ensure a figure-hugging yet comfortable fit, Levi’s® Revel jeans strategically lift and define the body’s curves to create a beautiful silhouette.

Thanks to its revolutionary Levi’s® Curve ID system, Levi’s® Revel jeans come in three curve-specific fits: Slight, Demi and Bold Curve to provide a custom-like fit based on shape not size to eliminate all the most common frustrations when trying on jeans.

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