LEVI’S® SS’14
Ilse Van Alsenoy, Women’s Merchandising Director, LSE
The Levi’s® SS14 collection channels the spirit of Old Palm Spring’s poolside resort lifestyle; playful yet impactful with crafted feminine influences through graphic expression.
The collection incorporates modern textures, distressed finishes, and subtle prints based on new interpretations of classic denim pieces.
Levi’s® 501® cut-off shorts give the collection a contemporary, confident and carefree feel through pastel camo prints and fresh white denim with destruction finishes.
The collection also combines watercolour effect denim finishes in our Levi’s® Curve ID collection. This includes strong pops of colour including coral pink, lemon yellow and tangerine orange in our range of skinnies and a must-have pair of Levi’s® 501® tailored white jeans detailed with an unexpected blue turn-up. We’ve kept things classic by adding new deep blue and mid-wash finishes to our Levi’s® Revel™ collection – allowing your perfect fit jeans do the talking for you.
And the key piece?
If you can only buy one thing this season, make it a pair of Levi’s® Revel™ jeans. They’re fast becoming a staple piece thanks to their perfect fit. Opt for a classic rich indigo finish which can be dressed them up or down and worn day or night. Alternatively an oversized pair of classic Levi’s® 501® jeans in a light wash is a season to season must-have.
LOOK OUT FOR - LEVI’S® AT VODAFONE LONDON FASHION WEEKEND
Inspired by the quest to find the perfect fitting jeans, Levi’s® is back this season in partnership with Elle to celebrate Levi’s® Revel™ Jeans.
Offered in curve specific styles to give women a custom-like fit that eliminates the most common fit frustrations, Levi’s® Revel™ jeans are available in Slight, Demi and Bold Curve.
Designed with patented liquid shaping technology Levi’s® Revel™ jeans are made from four-way stretch denim that enhances a women’s shape, these jeans have the highest quality denim fabric and innovative design details, all engineered to help women feel their best every day.
Throughout the four day Vodafone London Fashion Weekend schedule, Levi’s® will bring top editors, stylists and bloggers together to discuss denim, innovation and style. A range of fits and finishes will be available for you to buy as well as other iconic Levi’s® products and seasonal must haves.
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