Heading down to Vodafone London Fashion Weekend? We give you the heads up on the designers to look out for and identify trending must-haves so you can shop the show in the way that works for your style.

THE TENT – SHOP THE CATWALK

Shop straight from the Vodafone London Fashion Weekend catwalk. Everything you see featured on our Designer Catwalk and Trend Shows can be bought exclusively from the tent.

THE OUTNET.COM

Hosts of this season’s Trend Shows, online fashion experts THE OUTNET.COM will be retailing its own Iris & Ink label as well as all of the designers featured in its trend edit. Every piece can be purchased via iPads.

Iris & Ink
Iris & Ink, created by THE OUTNET.COM, is a collection of wardrobe essentials. Each piece is designed to complement your fabulous fashion finds. Expect luxurious cashmere sweaters, fluid silk shirts and edgy leather staples - the mix-and-match possibilities are endless.

Also available to buy straight from the catwalk are featured items from Amanda Wakeley, Maria Grachvogel, Farhi by Nicole Farhi, Melissa Odabash and Julien Macdonald.

SOUTH WING - CONTEMPORARY LUXE

If you’re looking for luxurious ready-to-wear with a twist, head to the South Wing for labels such as Joseph and Pringle of Scotland.

Joseph
Renowned for its knitwear, sharp tailoring and androgynous femininity, Joseph recreates classics with a cool modern edge.

Great for:
Luxury core essentials
Investment dressing

Must-haves:
Beautiful coats.

Pringle of Scotland
Pringle of Scotland is a British institution renowned for its sumptuous cashmeres and well-made wardrobe staples. It is also a favourite of the fashion crowd for its ability to give timeless separates a contemporary spin.

Great for:
Forever fashion pieces

Must-have:
Timeless separates
Signature argyle print

EAST WING - CASUAL, DENIM & OUTER WEAR

Head to the East Wing to stock up on fashion forward essentials such as leathers, sweatshirts, tees and easy to wear timeless pieces.

Muubaa
Muubaa redefines what is possible with leather, challenging the notion that leather can only ever look good as a biker jacket (though we do love a great biker jacket). Whether worn as a statement or layered into an overall style, Muubaa pieces bring a refined edge and texture to any look.

Great for:
Investment leather pieces

Must-have:
Leather brights

By Malene Birger
Award-winning Danish designer Malene Birger, brings an artistic angle to contemporary classics. Men’s tailoring is always a key inspiration adding subtle sophistication with an edge to women’s dressing.

Great for:
Elegant, feminine and easy to wear yet beautifully tailored fashions

Must-have:
Silk dresses, sequined vests and draped shorts

Zoe Karssen
Founded in Amsterdam in 2010. Zoe Karssen has become the go-to brand for easy to wear, tongue in cheek styles for the cool girls in town. The labels mixes themes and references from rock 'n' roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture.

Great for:
Simple yet sassy casual wear

Must-have:
Reinterpreted tees and cool-girl sweatshirts

WEST WING – CONTEMPORARY

If you’re looking for inspiration and variety, head to the West Wing for our Contemporary designers showcase.

Rtister
Multi-brand store, Rtister was founded in 2012 by Shahrzad Amoli and Ashkan Alavi and has grown rapidly over the last year to become one of the most exciting and expansive boutiques on the global fashion scene. 

Great for:
A curated selection of cutting edge designers, with breakthrough talent from as far afield as New York, Stockholm, Sydney and, of course, London

Must-have:
Pieces from brands including Altewaisaome, Bevza and Francis Leon.

Francis Leon
Retailed though Rtister, Francis Leon is a high-end streetwear label, founded in Australia.
Inspirations include comic book heroes, gentlemanly cocktails, wise-crackin’ quips and fine tailoring, each collection follows a nonchalant yet sophisticated signature, combining unlikely mixes of high quality leathers and fabrics, with a street influence.

Great for:
Sharp construction, superior quality and effortless styling

Must-have:
Mechanically panelled jackets

Charlotte Taylor
Central Saint Martins graduate, Charlotte Taylor uses strong tailoring, bold silhouettes and sculptured shapes to provide the canvas for her label’s iconic, random and quirky prints.

Unusual inspirations and stimuli include penguins, stag heads and rams.

Great for:
Print lovers

Must-have:
Fun, feminine, quirky prints

WEST WING - SHOES

If you’re looking for shoes, make for the Shoe Studio in the West Wing. Choose from a variety of must-have brands including French Sole.

French Sole
It’s a fact that French Sole pumps work with pretty much anything in your wardrobe. In fact French Sole by Jane Winkworth enjoys the iconic status of being the world's original number one leading purveyor of the most beautiful designer classic ballet flats and luxurious, fashionable flat footwear.

Great for:
Everyday walking, stay-at-home, anywhere goes shoes

Must-have:
The brand’s iconic ballet flats

Miista
Tipped by blogger du jour, Susie Bubble as one to watch, Miista is a fashion forward footwear brand based in Hackney, London.

Founded by Laura Villasenin  as a curator of styles, Miista brings together seemingly opposites, deliberately juxtaposing elements that would otherwise be at war.

Great for:
Footwear that strikes an elegant balance with the unusual, bringing uncommon beauty to the street.

Must-have:
Pastels with a hint of metallic.
Wooden heels encased in Lucite combined with clear plastics

FIRST FLOOR - ACCESSORIES

It’s everything and more when it comes to accessories on the First Floor. Shop from a wide-range of cutting edge and renowned brands including Radley, Lulu Guinness, Maria Francesca Pepe, Cadenzza and Frends.

Radley
Radley is a British brand that is devoted to creating beautiful, hand-crafted handbags and accessories for women to fall in love with. Recognised for its colourful, feminine, high quality leathers and iconic designs, Radley handbags and accessories appeal to women of all ages.

Great for:
Stylish handbags, purses & accessories made from luxurious leather with high quality detailing.

Must-have:
New designs including The Johnston and The Barnsley

Lulu Guinness
Lulu Guinness is as involved in her iconic handbag and accessories brand as the day she founded it in 1989. Her iconic designs have surpassed the role of mere fashion accessories. The Collectable bags have been described as 'tomorrow's treasures', becoming permanent fixtures in museums worldwide.

Great for:
Quirky, quintessentially British bags and accessories - good for making a statement

Must-have:
Iconic designs that dare to be different. Also don’t miss the opportunity to hear Lulu ‘in conversation with’ as part of the Vodafone Industry Talks schedule.

Maria Francesca Pepe
Italian-born Maria Francesca Pepe is renowned for her cutting edge fashion jewellery. Inspired by British avant-garde and realised by Italian artisans, her style is conceptual, contrasting bold, sharp and geometric designs and topped of by a touch of romanticism.

Great for:
Fashion forward jewellery for gifting a trend-setting daughter, niece…

Must-have:
Reinterpreted shapes and classical elements such as amulets

Cadenzza
Launched in 2012, Cadenzza is a multi-brand fashion jewellery retail concept that follows the philosophy “jewellery isn’t just for special occasions – it’s for making every occasion special”.

Great for:
A curated selection of established and emerging jewellery designers, always high quality and made from the finest materials.”

Must-have:
Pieces by Jean Paul Gaultier, Mawi London and Anton Heunis.

Frends
Frends’ handcrafted range of high-performance headphones are a seamless blend of form and function. Detailed with rose-gold and silver accents, these jewellery-inspired pieces deliver pristine sound with a fashion-forward feel.

Great for:
Gifting that achingly-hip/fashion-conscious-but-impossible-to-please daughter, niece…

Must-have:
Mix and match your style with interchangeable covers