Issa London
The label was launched in 2006 and since then Daniella Helayel’s collections have been embraced by some of the most glamorous women in the world with celebrity fans including Scarlet Johansson, Eva Mendes, Beyoncé, Madonna, the Duchess of Cambridge, Sharon Stone and Jennifer Hudson.
With a design emphasis on timeless, effortless elegance Issa is renowned for creating feminine dresses to keep the busiest women chic and comfortable all day. ‘Most of my team are women and they all try on each design. Of course we have different styles and body shapes; but that is what makes the brand what it is – Issa really for all.’
Camilla Fayed joined the business as Chairwoman in 2011. Camilla is managing the commercial expansion of the brand globally whilst Daniella continues to oversee all creative aspects.
