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ZOE KARSSEN
Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following

CHEAP MONDAY
Since its launch in 2004, not only has Swedish brand Cheap Monday succeeded in its original aim of producing premium denim at an affordable price; its skinny jean has become 'the' skinny jean to own, and now its range has expanded beyond just denim as the brand continues to innovate. Cheap Monday is the now infamous, much loved Swedish brand, which has become a go-to label for understated, Scandinavian chic.

SASS AND BIDE
Founded by Australian design duo Sarah-Jane Clarke and Heidi Middleton, Sass & Bide began life as a stall on London's Portobello Road Market in 1999. Renowned for its signature must-have jeans, the label offers consistently innovative takes on classic denim as well as boned cocktail dresses and cool printed tees

SPLENDID
Founded in 2002, the Splendid® brand is the culmination of a ten year quest to create the ultimate t-shirt. The success in designing such a soft material resulted in what is now a complete lifestyle collection of ultra-comfortable, effortlessly chic styles for the entire family.

ELLA MOSS
Founded in 2001 by Pamella Protzel-Scott and Moise Emquies, Ella Moss is for “a modern bohemian. She travels the world and falls in love easily.  She listens to feel-good music and drives with the windows down. She shops at flea markets and thinks a beach vacation is the best kind of vacation. She smiles easily and laughs a lot-often at herself”

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