VV Brown

Singer, songwriter and model VV Brown has launched a new e-commerce site VV Vintage. Focusing on the ethics of up cycling and sustainability within fashion alongside handpicked internationally sourced vintage pieces. Through working with new art, design and fashion talent VV Vintage is unique in being able to offer exclusive lines from these emerging talents as well as bespoke customized pieces. VV Brown, known for her unique and quirky sense of style, personally approves each item available on the site and is pro-active in seeking fresh exciting talent to work with. The site is penned by VV Brown and her business partner Lola Peach and aims to become a focus for the ethical and sustainability movement from an edgy, young fashion forward perspective - something this part of the industry has been missing up until now.
 
Northampton born VV Brown (born October 24, 1983) is an English singer, songwriter, model and producer best known for her single “Shark in The Water” in 2009 and her debut album “Travelling Like The Light” reached number 1 in France and 750,000 units sold in the USA. In 2008 VV Brown took part in the Naomi Campbell Charity Fashion Show walking alongside Daisy Lowe before modeling for Ashish at London Fashion Week in 2009 as well as modeling for Vogue, Teen Vogue, Cosmopolitan, Elle, LOVE and I-D.

VV Vintage allows customers to participate and purchase across a number of alternative platforms outside of the shop. VV Vintage has joined with the charity Oxfam to create the DWO ( Design With Oxfam ) program. The DWO program is a place where designers can up cycle second hand pieces and sell them through the online store with freedom to do what they want. The aim is to build a huge collective of creatives who turn old items into new pieces that promote the idea of sustainability. 10 per cent of the retail profit goes to the Oxfam charity. DWO launches in April.

DWO designers will be constantly changing allowing site users an ever-evolving window into the scope and variety of creativity within the field of sustainable and ethical fashion.

VVVintage will be launching its very first sustainable collection in stores created by designer Mary Benson with a range of luxury sportswear embellished with vinyl through luxury sportswear. Alongside VVVintage's ethos of one off vintage pieces this is an opportunity for the brand to grow and spread the idea of sustainability through an actual conceptual collection.