Company Profile

OYUNA creates directional Womenswear, Home and Accessories collections built on a deep-seated connection to the cashmere of Mongolia and a strong, design-led approach. It is a combination unique in the world of cashmere, redefining the fibre at a time when the way we think about luxury itself is also evolving.

2009 saw the launch of OYUNA Womenswear, offering new scope for the brand’s vision and ambition. Working almost exclusively with the finest quality cashmere and cashmere blends, the womenswear line has allowed Tserendorj to stretch the definition of mere ‘knitwear’ - each season sees the latest ready-to-wear collection debut during Paris Fashion Week. The line is stocked in some of the world’s leading concept stores and boutiques, including Andreas Murkudis (Berlin), LOOQ (Zurich), Noodle Stories (Los Angeles) and Hankyu (Tokyo).

The brand first came into being after Oyuna Tserendorj left her native Mongolia to study in Hungary and travel extensively. She founded OYUNA in 2002, a labour of love that began life as a small capsule collection of meticulously sourced throws. It has since grown into arguably the most diverse and expansive cashmere offering in the world, stocked in some of the finest international concept stores, boutiques and department stores, including Harrods, Le Bon Marche and Isetan Tokyo.