London womenswear brand House of Sunny is launching its eighth seasonal collection entitled ‘FLARED ZION’. The autumn collection focuses on every day wardrobe staples with a trend led quality, timeless design and a clean and flawless aesthetic.

Premium fabrics and minimal cuts dominate the new VOL.08 collection. The strong, boxy silhouettes champion the masculine, oversized look now synonymous with the House of Sunny brand, whilst soft hues of colour keep the collection fresh and contemporary.

It’s no secret neutral is a huge trend this season and HofS have embraced this. The classic cigarette pant, the tie-up Utopia coat and the two piece co-ord are three highlights tipped to cause a ‘re- gram’ phenomenon.

Crisp white shirts and off the shoulder jumpers with cut out details support the brand’s easy dressing ethos. The neutral stone and nude shades continue from VOL.07 along with the extended and cropped play on lengths and injection of bold pinks and coppers.

Layering is a key element to the new collection, which is complemented with ‘self tie’ wrist and waist belts as shown in the HofS look book. Focusing on the negative space is something the brand has done since the very first collection and this season is no exception. With open backs and cut- out front panels, the brand’s DNA is stronger then ever.

Based in east London, the independent company has organically grown from strength to strength. All garments and accessories are produced solely in Europe and are sourced and designed in Hackney.

With support from global stockists and the website enhancing the ease of purchase, the brand continues to grow quickly and now has an Instagram following of over 75,000.