Lily & Carter is a luxurious, contemporary lifestyle brand, with classic style inspiration. Lilys of this world can absorb inspiration, be unique and individual, feel confident and achieve style at reasonable prices, with assured quality. Inspiration themes for the brand derive from the need to offer a collection of sleek, classic tailoring, with a repeated theme of relaxed chic, achieved through ‘cool’, subtle yet feminine garments. Lily & Carter brings back timeless style and gives it a contemporary lift through quality fabric, trims, neck and back detailing’s.

Lily & Carter encourages women to be unique, appreciate quietly subtle fashion and gain confidence. The brand focuses on bridging the gap between mothers and daughters - by offering luxurious, timeless must haves and wants to combat fast fashion - by offering a condensed capsule collection of popular, trend tinted garments that can be worn from season to season.

The collections facilitate classic casual with a sophisticated edge. Lily & Carter offers continuity yet crisp versatility as an innovative conceptual brand, one of affordable luxury with timeless ease. Focus on neck, back and trim detailing highlights the femininity of the range. The aim is to deliver a principally style orientated, charismatic collection and endeavor to provide style and garment longevity.

The intention is to showcase Lily & Carter to those searching for a new, up and coming brand, which offers a distinctive service and quality product - dissimilar to the fast fashion in the high street chain stores. We want to provide you with a small, low risk investment in luxury leading styles.