Zelle Studio was launched in London in 2015 by brother-sister duo Albert and Yvonne Lin. The brand focuses on chic and streamlined garments for the modern women to enjoy every day, with coats and jackets being its signature items.

The vision behind the brand is simple: bring fashion back to the basics, where people purchase clothing that can last. Zelle Studio manufactures its products with patience and care in limited quantities. Once a particular style is sold out, it will not be produced anymore in order to guarantee exclusivity for its customers.

The capsule collections are made up of chic, edgy tops and coats that are intricately cut with stand-out detailing along with dresses and jumpsuits featuring clean-cut lines. The pieces are made from fabrics that deliver comfort and confidence. Leather, zippers, mesh and layered chiffon are all key elements of the brand’s identity.

Although Zelle Studio is still a young independent brand, it is quickly gaining ground in the fashion scene. The label has online boutiques partnered with ASOS Marketplace, NOTJUSTALABEL.com and Depop. In addition, it has received extensive media coverage both in the press and from some of the most engaging fashion and lifestyle influencers in the UK and in Europe.

The label aims to create a social movement in the fashion industry where people purchase capsule collections that can carry them throughout the seasons. Instead of over-shopping, Zelle Studio invites its customers to appreciate modern fashion by buying less but choosing better.